direct mail campaign package
Unlock the potential of your next direct mail campaign.
Partner with an experienced design professional who can understand your organization on the first take, ensuring your message leaves a lasting impact and drives action for your nonprofit or university.
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reach your audience and inspire action
You’ve tried everything else:
Internal communications and marketing teams that just don’t deliver and somehow leave your own team stretched way too thin
Using a direct mail marketing agency's creative consultants that don’t understand a mission-driven organization like yours
Outsourcing with unreliable freelancers or designers who don't "get" you
You’re ready for an experienced designer who nails it on the first try, a quick turnaround project for a flat fee, and a direct mail campaign that makes a big splash to drive action for your organization.
ring a bell?
You have bold, clear visions – but lack the technical know-how to breathe life and feeling into the calls to action.
While you have internal teams to deliver, it’s not always on the timeframe you need or with the results you are hoping to achieve (MARCOM anyone?)
Overwhelmed by donor acquisitions, donor renewals, donor communications, events and so much more, you're in dire need of support to keep on critical tasks.
You face enormous pressure to meet deadlines and mail production timelines to send your campaign out on time.
It’s a constant challenge to find an experienced designer who swiftly & accurately captures your organization's essence, while at the same time creating work that drives results and raises dollars.
imagine if you could…
deliver a direct mail campaign that takes your goals and calls to action and turns it into something memorable?
drive results and raise funds with compelling fundraising materials that people want to engage with and take action on?
feel confident that you are working with a creative partner who understands your needs – and is committed to helping you visualize your impact and get results?
the solution
A custom, professionally-designed direct mail campaign at a flat rate of $1850, in a quick 2-3 week timeframe.
Instead of tearing your hair out, let’s work together on your custom-designed direct mail letter/reply solicitation artwork that reflects your organization's branding, color palette and fonts to maintain a cohesive visual identity.
Our solution includes:
A solicitation piece/letter
A reply device and envelope
An outer envelope
In addition, StickyNote Creative will provide final, print-ready files for production.
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EXPECT IMPACT ★
why use our direct mail campaign package?
Our tailored designs captivate and enhance content for an instantly more impactful message:
Translate your ideas and content into a visual solutions that help you reach your goals.
Allows your audience to feel emotionally connected with your institution/organization, compelling them to donate.
Be more visible and memorable. Stand out so that your organization's message doesn't get lost among numerous fundraising appeals.
PLANNING AHEAD FOR THE YEAR?
Get a head start and take some things off your plate: inquire to bundle two or more direct mail appeals to round out your campaign efforts.
is direct mail a key piece of your fundraising success?
Then you understand the value of well-designed fundraising materials. They play an important role in encouraging donors to give, stay engaged and become long-term supporters of the organization's mission.
You’re ready to:
Create a positive first impression with a visually appeal design because you know that direct mail is a key channel for donor acquisitions.
Build trust and credibility through transparent materials that clearly convey your organization's mission, goals, and the impact and use of donations. This way, your donors will know how they are making a difference.
Direct readers' attention to donation information with powerful design, simplifying the contribution process.
Amplify your advocacy efforts with engaging year-end appeals that encourage ongoing connection, support and annual financial contributions.
Enhance the emotional impact of your message through compelling visuals and personalization for better ROI.
what’s included
WHAT TO EXPECT
With our Direct Mail Campaign Package, we will capture the essence and spirit of your organization while driving results and raising dollars for your project.
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A big convo to gather info on target audience, purpose and goals, format, desired look and feel.
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StickyNote Creative will brainstorm options and create a design concept to fit your needs.
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Custom-designed direct mail package aligned to your brand guidelines (letterhead, reply solicitation, No. 10 outer and No. 9 reply envelopes)
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Up to 3 rounds of refinements (though truthfully, we rarely ned that many) to make sure the final product is on point.
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Final, print-ready files for production to the client's preferred vendor, as necessary.
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Design is an investment in your future and we want to make this investment as accessible as possible for all of our clients.
Payment for finalized work is due upon acceptance of StickyNote Creative's final invoice and may be paid via ACH, check or online.
We know your critical work helps drive increased funding and supports your impactful work over time. If your organization needs a different payment plan to ease cash flow while supporting that important work, please feel free to reach out and discuss it with us.
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Personalized and direct attention from someone you can trust and depend on.
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A design partner who "gets you" in way that feels like they are an extension of your team.
INVESTMENT
The Direct Mail Campaign Package has easy, transparent pricing set at $1850. There are no hidden fees and you know exactly what you will be charged and you will receive.
TIMELINE
Projects take anywhere from 2-3 weeks from concept to delivery, depending on the scope, complexity of the deliverables and timeliness of client feedback
our process
EVERYTHING STARTS WITH…
a simple form that turns into a simple chat.
We'll get started by you sharing with us, what you’re looking for and how we can best help.
Generally, a direct mail design projects take anywhere from 2-3 weeks from concept to delivery, depending on the scope, complexity of the deliverables and timeliness of client feedback.
PHASE 01 / discovery + design
Before we design anything, our first step is to understand your vision and goals for your appeal.
We begin our collaboration with a conversation that covers basic questions such as target audience, purpose and goals of your collateral piece, format, desired look and feel, etc.
Once you have all your edited copy ready to hand off to us, we'll take your ideas, copy and images and dive into the organization of all of your content to craft a carefully-thought-out initial design direction that aligns with your organization's brand.
PHASE 02 / review + refine
Once the initial design is approved, we'll proceed with rounds of refinements to finalize your design.
Helpful hint: When we start design with solid (aka: final) copy, it generally takes less than three rounds of layout refinements to get your appeal design ready for final approval, which means you get it sooner!
PHASE 03 / prepress + deliver
Once we get the final thumbs up of approval, we will prepare your files for delivery handoff.
You will receive print-ready files to pass along to your printer of choice. And if you would like assistance with the print coordination, StickyNote Creative is happy to offer print management services.
And finally, we celebrate!
HEY BIG THINKER, YOU INSPIRE ME.
meet your mission-driven design thought partner
StickyNote Creative came to life because we love using design to help nonprofits and institutions of higher education thrive!
My first job out of college was an AmeriCorps*VISTA Marketing Associate for a nonprofit organization. As a bright-eyed communication design major, the world of nonprofit marketing and development was new to me and I received my first taste supporting our development team with important communications collateral and direct mail campaigns.
Your desire to make a difference in your community inspires us. And great design is a powerful tool to tell your story in a meaningful way.
Let StickyNote Creative use design to inspire action for your organization and serve as a catalyst for positive change.
are we the right fit?
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this is for you!
You recognize that, in a competitive fundraising landscape, creative & strategically designed direct mail solicitations will help your organization stand out.
You believe that direct mail remains the most effective way to raise money from individual donors.
You think that direct mail solicitations are essential tools to engage with donors, maintain a large pool of supporters and ensure the long-term success of your overall fundraising efforts.
You believe that communication is best when it’s a two-way, clear, consistent and respectful process.
The StickyNote Creative aesthetic is an ideal fit for your organization, and you are open to new layout and design ideas we have for you.
You have time you can set aside for discovery, onboarding, feedback, refinements, and staying on track with other project deadlines.
You are looking for an on-going relationship and a creative partner who you can rely on and is invested in your success.
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maybe not if...
You’re expecting lightning-fast custom branded visual solutions without an in-depth discovery process.
We highly value clear and respectful communication, so if you're not a fan of open and two-way discussions, we may not be the best fit.
You don’t have the time yet to commit to our partnership or have difficulty sticking to project deadlines.
Our recent design styles and aesthetics don't resonate with your preferences and you're not open to exploring new design ideas.
You're seeking complete control over every design detail.
You’re not interested in an ongoing creative partnership where we're fully invested in your success.
“Bunmi is a talented professional designer who helps to visualize key messages in a compelling, digestible way. She is insightful, collaborative, and intuitively understands the nuance of aligning her style with your brand to make elevated marketing and fundraising materials.”
“GREAT WORK! This is one of the most unique and beautiful appeals I’ve been a part of and I am excited to see the results!!! ”
“Bunmi is a joy to work with and a consummate professional. Her design solutions are always spot on, and her work performs while also remaining fresh.”
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faq
faq
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Design and layout is a combination of strategic choices - and these decisions are made taking into consideration the content you provide.
To ensure the most successful and efficient collaborative process for you and for us, your (almost) final copy should be ready to handover by the agreed upon Project Kick-off date.
When you provide your designer with as close to finished copy as possible, the refinement rounds are more efficient and are focused more on the layout and design.
And: less text changes saves you time and money.
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Due to the limitations Canva has when it comes to properly preparing files for print production, fundraising materials are created solely with Adobe Creative Cloud products.
We believe in the level of attention the Adobe CC can bring to our clients and because, without a doubt, we create our best solutions within this industry software.
When requested, we are able to supply you with the packaged native artwork files.
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Project timelines will depend on the needs of your project, approval times, our availability/project capacity, holidays, etc but typically a direct mail appeal package will take 2-3 weeks from concept to delivery.
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There are times when we are able to accommodate rush projects.
However, expedited projects are subject to an additional fee because rush jobs often times require us to work beyond normal business hours and postpone work for other clients.
Especially when working with new clients, we prefer having an appropriate amount of lead time to take all the necessary steps to ensure we are delivering the most successful final design solution.
Thinking about your next year-end appeal?
Or maybe it's been a while since you've engaged with lapsed-donors?
Does your college's alumni base need a little extra nudge during the holidays?
Increase donations and enhance your fundraising tactics with effective, show-stopping direct mail appeal design solutions that get results.
Your success is our success – so let StickyNote Creative help you make a difference and leave lasting impressions through the lens of design.