OSHER LIFELONG LEARNING INSTITUTE AT UVA (OLLI)
modern design for the joy of learning
StickyNote Creative worked diligently to find a design solution that would take the dense content of a course catalog and turn it into something beautiful, memorable and easy to read and understand.
PROJECT COMPONENTS
Bi-annual Course Catalog, Print + Digital
background
Osher Lifelong Learner Institute at UVA is a lifelong learning program hosted at its partner university, the University of Virginia.
OLLI at UVA is a membership-based community that provides volunteer opportunities, courses & classes, events & outings for its members.
They provide courses that interest older adults, particularly those who have retired who find a fulfillment in learning for the joy of learning – without examinations or grades – and keeping in touch with a larger world.
client problem
In the wake of the COVID-19, OLLI at UVA was looking for a nimble way to help the organization get up to speed and ready for their fall registration.
Everything about the process was new for its members because of the pandemic-induced shift to online classes. OLLI wanted to create a new, slimmed down, digital-version of the catalog to publish online, with active hyperlinks for it’s members to access.
OLLI saw an ideal opportunity to refresh the design aesthetic.
“Creating a catalog that is modern while still being completely accessible for our demographic. Bunmi knocked it out of the park!”
–Genevieve Baer, Director of Operations and Member Engagement
story of impact
With great consideration regarding the target audience – mainly made up of older adults – and with OLLI at UVA’s desire to overhaul the course catalog “look and feel” - make it more modern, StickyNote Creative worked diligently to find a design solution that would take the dense content of a course catalog and turn it into something beautiful, memorable and easy to read and understand.
“It is always fun to see how you transform the boilerplate…and your willingness to adapt and change as the members' needs change.”
–Genevieve Baer, Director of Operations and Member Engagement
what we did
We sought to develop a visual solution that helped OLLI at UVA move away from the dated, traditional, more formal and academic-looking catalog to a sleeker, cleaner, and fresher design.
Incorporating lots of white space and ensuring high readability (think larger text and clean, easy to read fonts) we wanted to make sure their target demographic could easily engage with the catalog online and quickly find what they were looking for.
Because of OLLI at UVA’s partnership with the University of Virginia, the color palette for the catalog branding was curated directly from the university branding
Having a refreshed catalog design that makes it easy for members to find their desired courses or instructors or other pertinent information encourages them to remain engaged and feel connected to the organization as a whole.
Over the years we’ve seen many iterations of this course catalog, and together, we continue to build upon the foundation and make refinements that yield a better result.
As a design partner, we do our best to adapt to our clients’ needs and the needs of their constituents.
client praise
“Working with Bunmi is a great experience. She brings a modernized design to our catalog and is always open to making revisions to give our members the very best experience. Bunmi is delightful to work with, very professional, and extremely talented.”
–Genevieve Baer, Director of Operations and Member Engagement